about us

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Yellow - Business Coaching

About Yellow Coaching

Yellow Coaching is a team of two qualified business and executive coaches who work with successful, established businesses and organisations throughout Australia.

Based in Morpeth in the Hunter Valley of NSW, they have helped thousands of professionals, leaders and teams improve their performance and achieve business and organisational success.

Yellow Coaching’s business name was inspired by the leader’s yellow jersey of the Tour de France. A former competitive cyclist, Principal Andrew Masi was coached to perform at an elite level.

As passionate about business and leadership as he is about sport, in 2004 Andrew founded Yellow Coaching to lead the way in business and organisational coaching.

Just as an elite athlete works with a performance coach to tweak and adjust their game, Yellow Coaching works with leaders to achieve peak performance in themselves; their team; and their business or organisation.

Each organisation and business has unique challenges and opportunities. To achieve client objectives, Yellow Coaching designs individual programs which may include:

  • Business coaching
  • Executive coaching
  • Leadership and management training
  • Team development workshops
Yellow - Business Coaching

Andrew Masi

Business Coach & Principal

An international-award-winning business and executive coach, Andrew has been a keynote speaker at several international coaching conferences. During his 10 years as franchise owner of the world’s foremost international coaching business, Andrew was consistently in the top 10 coaches worldwide.

Andrew is a former cyclist who has been coached to perform at an elite level. Andrew knows that discipline, motivation, and effort are key ingredients in achieving goals. 

Having completed a Bachelor of Commerce (Accounting) Degree at the University of Newcastle, Andrew then completed his further accreditation to become a Certified Practicing Accountant (CPA).

Andrew is also a qualified Financial Planner and holds the highest designation awarded by CPA Australia to its Financial Planner members.

During his 15 years in the finance industry, Andrew was a leading Practice Development Manager with the NAB, coaching financial planners in Northern New South Wales to successfully run their businesses. Andrew was also a successful financial planner with the NAB in Melbourne after making the transition from chartered accounting.

Andrew loves learning and is always reading or listening to business or professional development books and podcasts (as well as being mad about history, music and sport!). He is passionate about sharing what he learns with everyone he knows.

When not working you’ll find Andrew on the golf course; out to lunch with friends; or watching sport with his wife, son, and daughter.

Yellow - Business Coaching

Julianne Schwenke

Business and Executive Coach

Business and Executive Coach Julianne Schwenke has been an integral part of Yellow Coaching’s growth and success since 2010, providing practical advice, strategies, and tools for success to leaders and teams within the public and private sector.

A qualified Business Coach, Personal Coach, and Neuro-Linguistic Programming (NLP) Coach Practitioner, Julianne has a Bachelor of Arts in Communication and Public Relations from the University of Canberra.

She has a diverse business background across a range of industries and locations in key customer service and client relationship roles, including:

  • Concierge of the Ritz-Carlton Hotel Double Bay;
  • Conference Manager for national organisations in Sydney;
  • Conference Reporter for Microsoft in Seattle; and
  • Teaching English in Japan.

Julianne is passionate about effective communication and writing. She is a people-person who loves improving team culture, and helping people define and reach their goals.

Believing in constant and never-ending improvement, she learns from masters of personal and professional development such as Dr John Demartini and Anthony Robbins. Fascinated by psychology and social research, she is on a never-ending quest to learn what makes people tick.

Julianne enjoys down time with her husband and teenage sons. When not at work you’ll find her walking the dog; at home with a good book letting her introvert shine; or planning gardening projects she’s unlikely to implement.

Yellow - Business Coaching

Rhiannon England

Accounts and Administration

Accounts and Administration Guru Rhiannon has been keeping the Yellow Coaching team on their toes since 2020. A super-organiser, Rhiannon is always one-step ahead. She ensures the office runs smoothly and clients are well looked after.

When not at work making endless lattes for everyone, you’ll find her researching even more efficient ways to manage her time, cooking, or enjoying camping weekends with her husband and two young children.

Yellow - Business Coaching

the Yellow Coaching team

Enjoying one of the many superb Hunter Valley wineries! 

our vision

For all business owners to achieve their desired level of happiness, wealth, and freedom through their business.

For organisations and businesses to achieve their objectives through leaders and teams working at peak performance.

our mission

To inspire, educate, and empower business leaders to achieve success through peak performance in themselves, their team, and their business or organisation.

our mantra

Peak performance!

our values

Our values are the foundation on which we base all our thinking and decision making; and our commitment to our clients.

At Yellow Coaching, we value:

Relationships – We achieve results for our clients by building relationships with them and their teams. We know that business and organisational success is achieved through people.

Excellence – We maintain peak performance through personal and professional development. Our results are directly related to the level at which we turn up to compete.

Gratitude – We are grateful for everything we have in our lives, including the challenges which make us learn and grow.

Success – We seek success for ourselves and our clients, and we celebrate it! Success requires taking ownership, being responsible, and accountable. We help all those we work with define and achieve what success means to them.

Balance – We appreciate the value of business, health, wealth, family, friends, lifestyle, and spirituality, and ensure goals are aligned with values.

Fun! – Life is a journey to be enjoyed and we create an atmosphere of fun and happiness!


we believe

At Yellow Coaching, we believe in the responsibility and contribution that businesses and organisations make in shaping communities.

We believe: 

  • when business leaders reach their full potential, they change not only their own lives, but the lives of their families; their employees and their families; and everyone who uses their products and services
  • through education, tools, strategies, encouragement, and accountability we can help good leaders become inspiring leaders; good teams become winning teams; and good businesses become great businesses
  • we all have one purpose in life – to be the absolute best that we can be. Champions have a desire to win, which requires dedication and commitment to do what we should do, when we should do it, even when we don’t feel like it
  • in success, which has a unique meaning to everyone. Success requires determination, which is self-discipline in action – the courage to think, the courage to plan, and most importantly the courage to act.