When marketing your business, it’s essential to educate your potential clients and customers on what sets you apart from your competitors.
What do you do differently? When coming up with your answer, make sure it’s something that is exciting for your customers. If you’re a stationery store with the biggest range of pencil sharpeners you are different … but not necessarily interesting enough to get people through the door.
One question you could ask yourself is:
“What are 4 reasons our customers come to us rather than to our competitors?”
It may be your extended opening hours, knowledgable staff, convenient location, or unique range. Chances are if your existing customers are coming for those reasons, your potential ones will too. Let them know the benefits of buying from you.
If you’d like to meet with business coach Andrew Masi for a complimentary one-hour review of your business marketing, call us today on 4933 6622. This free session at our office in Morpeth will give you some great ideas to promote your business to the right audience in the right way! Call us today.
Posted by julianne, 2/7/12